circana hive

hIVE

OUR FUTURE LED BY INSIGHTS

HIVE is Co-op's insight platform provided by Circana.

It enables our supply base to get sales data and deep insights that help you understand the Co-op shopper and grow your business with us.

HIVE - a smarter way of doing business with the Co-op

  • See your total business performance across Co-op and Wholesale in one place

  • Access daily sales and shopper data to make faster, more informed decisions.

  • Use powerful analytics to optimise ranging, distribution and availability, helping get the right products into the right stores.

  • Leverage Co-op customer segmentation to target key shopper groups and strengthen category plans.

  • Identify emerging trends and uncover opportunities within customer shopper audiences.

  • Influence and support Co-op's master assortment with data-driven insights.

  • Use the same data as our Co-op Buying team so more time is spent turning insights into action.